In any growing business, manual processes are the silent killers of productivity. Repetitive tasks like data entry, forwarding notifications, and processing standard orders don't just consume valuable time; they're breeding grounds for human error. The solution isn't to work harder—it's to work smarter by embracing automation.
Enter event-driven automation. This powerful paradigm shifts your operations from reactive to proactive. Instead of a person waiting to act, your systems automatically respond the instant something happens. This "something" is an event trigger—a specific signal, like a new sale, a customer complaint, or a submitted form, that kicks off a predefined workflow.
With a platform like Triggers.do, you can define these powerful automations with simple, version-controllable code, connecting any webhook, system event, or schedule to sophisticated agentic workflows. Let's explore five mission-critical business processes you can revolutionize with this approach.
The Manual Way: A new lead fills out a form on your website. A marketing team member gets an email, manually enters the data into the CRM, tries to determine if the lead is a good fit, and then forwards it to the correct salesperson. This process can take hours, and hot leads can go cold.
The Automated Way: An event trigger instantly transforms your lead management.
This ensures every lead is handled instantly and appropriately, maximizing your conversion potential.
The Manual Way: All orders are treated the same in the fulfillment queue. A $500 order sits behind a $5 order, and VIP customers get no special recognition until someone manually flags their account.
The Automated Way: Use event triggers to provide a premium experience for your best customers.
Defining this with Triggers.do is as simple as this:
import { trigger } from '@do-sdk/triggers';
// Define a trigger that starts a workflow when a new
// high-value order is received from Shopify.
await trigger.create({
name: 'High-Value Shopify Order',
event: 'shopify.order.created',
filter: 'body.total_price > 100.00',
workflow: 'process-high-value-order',
});
The Manual Way: A critical support ticket for a service outage is submitted. It sits in a general queue until a support agenttriages it, realizes its urgency, and then manually alerts the engineering team. By then, customer frustration has mounted.
The Automated Way: Event triggers act as an intelligent, 24/7 support manager.
This reduces your response time from hours to seconds, mitigating the impact of critical issues.
The Manual Way: A developer merges code, and the CI/CD pipeline runs. After a successful deployment, someone has to manually notify the team, run smoke tests, and update project management boards. This is tedious and prone to being forgotten.
The Automated Way: Turn your deployment pipeline into a fully orchestrated process.
This closes the loop on development, ensuring quality and communication are built directly into your workflow automation.
The Manual Way: A customer's subscription renewal fails. Days later, an accountant running a report might notice it and send a generic email. By this point, the customer may have already churned.
The Automated Way: Event-driven automation turns a failed payment into an immediate, personalized recovery opportunity.
This automated dunning process is crucial for SaaS and subscription businesses, significantly reducing involuntary churn.
What is a trigger in the context of agentic workflows?
In .do, a trigger is a defined event that automatically initiates one or more workflows. Think of it as the 'When this happens...' part of a 'When this happens, do that' rule, all managed as simple code.
What kinds of events can I use as triggers?
You can trigger workflows from virtually any event source: incoming webhooks from services like Stripe or GitHub, messages from a queue, database changes, scheduled times (cron jobs), or custom events emitted from your own applications.
Can I filter events so a workflow only runs under certain conditions?
Yes. Our platform allows you to apply conditional logic to incoming event payloads. You can write simple expressions to filter events, ensuring that workflows only run when specific criteria are met, such as an order value exceeding $100.
Can one trigger start multiple workflows?
Absolutely. A single event can be configured to trigger multiple, parallel workflows. This enables you to orchestrate complex, branching business processes, like notifying sales, updating inventory, and starting fulfillment, all from one new order event.
Event-driven automation is more than a technical convenience; it's a strategic advantage. By defining triggers for key business events, you reduce manual overhead, eliminate costly errors, and free your team to focus on high-impact work.
Ready to connect your events to powerful, automated workflows? Visit Triggers.do to see how our code-based triggers and agentic platform can transform your operations.