In the fast-paced world of e-commerce, efficiency isn't just a goal; it's a requirement for survival. Manual data entry, delayed responses, and missed opportunities can quickly erode your profit margins and customer loyalty. The solution? Event-driven automation.
Imagine your business operating like a nervous system, instantly reacting to events as they happen. A new customer signs up, a high-value order is placed, an item runs low on stock—each of these is a business-critical event. With event-driven automation, you can connect these events to actionable logic, instantly.
This is the core principle behind Triggers.do, a platform designed to help you automate at the speed of your business. By defining simple yet powerful triggers, you can initiate any workflow, from any system, at any time.
Let's explore five must-have workflow triggers that can transform your e-commerce operations from reactive to real-time, boosting both revenue and efficiency.
The Problem: Cart abandonment is the silent killer of e-commerce revenue. Studies show that nearly 70% of online shopping carts are abandoned before the customer completes the sale. Manually chasing these potential customers is impossible.
The Trigger Logic: This trigger activates when a user's session ends, but their cart still contains items and no purchase was completed. It then initiates a "Cart Recovery" workflow, which could involve sending a reminder email with a small discount, creating a retargeting ad audience, or alerting a sales associate.
The Payoff: Recapture lost revenue, increase conversion rates, and gain valuable insight into why customers are abandoning their carts.
See it in Action:
import { Trigger } from 'triggers.do';
// A trigger that starts the 'CartRecoverySequence' workflow
// for any cart with items left in it after a session ends.
const cartAbandonTrigger = new Trigger({
event: 'shopper.session.ended',
filter: 'data.cart.itemCount > 0 && data.purchase.completed == false',
action: {
workflow: 'CartRecoverySequence',
inputs: {
cartId: '{{data.cart.id}}',
customerEmail: '{{data.customer.email}}'
}
}
});
await cartAbandonTrigger.activate();
The Problem: Not all orders are created equal. A $1,000 order requires more attention than a $10 one. You might want to apply extra fraud checks, notify a dedicated fulfillment team, or send a personal thank-you note.
The Trigger Logic: This trigger listens for every new order but uses a filter to only act on those exceeding a specific value. When a high-value order is placed, it can kick off a specialized "HighValueOrderFulfillment" workflow.
The Payoff: Reduce risk, provide a premium customer experience for your best customers, and ensure your most important orders are handled with care.
See it in Action:
import { Trigger } from 'triggers.do';
// A trigger that starts the 'HighValueOrderFulfillment' workflow
// whenever a new order over $500 is placed.
const highValueOrderTrigger = new Trigger({
event: 'platform.order.created',
filter: 'data.totalAmount > 500',
action: {
workflow: 'HighValueOrderFulfillment',
inputs: {
orderId: '{{data.id}}',
customerEmail: '{{data.customer.email}}'
}
}
});
await highValueOrderTrigger.activate();
The Problem: The first impression is critical. A new customer signs up, and... nothing happens. This is a massive missed opportunity to build a relationship, educate them about your brand, and guide them toward their first purchase.
The Trigger Logic: This is one of the simplest but most effective triggers. It listens for the customer.created event and immediately starts a "New Customer Onboarding" workflow. This could involve sending a welcome email, adding them to a newsletter, and offering a first-time purchase discount.
The Payoff: Increased customer lifetime value (LTV), improved brand loyalty, and higher initial conversion rates.
See it in Action:
import { Trigger } from 'triggers.do';
// A trigger that onboards every new customer.
const welcomeTrigger = new Trigger({
event: 'platform.customer.created',
// No filter needed, we want every new customer to be welcomed!
action: {
workflow: 'NewCustomerOnboarding',
inputs: {
customerId: '{{data.id}}',
customerName: '{{data.firstName}}'
}
}
});
await welcomeTrigger.activate();
The Problem: Stockouts lead directly to lost sales and disappointed customers. By the time you manually notice an item is out of stock, it's already too late.
The Trigger Logic: This operational trigger monitors inventory changes. When a product's quantity drops below a predefined threshold (e.g., 10 units), it fires. The corresponding workflow can alert your procurement team via Slack, automatically create a draft purchase order in your ERP, or even remove the "low stock" warning from the product page.
The Payoff: Prevent stockouts, optimize your supply chain, and maintain a seamless customer shopping experience.
See it in Action:
import { Trigger } from 'triggers.do';
// A trigger to notify the procurement team about low inventory.
const lowStockTrigger = new Trigger({
event: 'inventory.level.updated',
filter: 'data.quantity < 10',
action: {
workflow: 'LowStockReorder',
inputs: {
sku: '{{data.sku}}',
currentLevel: '{{data.quantity}}',
productName: '{{data.product.name}}'
}
}
});
await lowStockTrigger.activate();
The Problem: Social proof is incredibly powerful. Positive reviews can significantly boost conversion rates. However, manually asking every customer for a review is time-consuming and often forgotten.
The Trigger Logic: This trigger activates after an order has been successfully delivered (order.fulfilled event). It then initiates a workflow that waits a few days before sending a polite email asking the customer to leave a review for the products they purchased.
The Payoff: Consistently generate valuable user-generated content, build trust with new shoppers, and gather direct product feedback.
See it in Action:
import { Trigger } from 'triggers.do';
// A trigger that asks for a review after an order is fulfilled.
const reviewRequestTrigger = new Trigger({
event: 'shipping.order.fulfilled',
action: {
workflow: 'PostPurchaseReviewRequest',
inputs: {
orderId: '{{data.orderId}}',
customerEmail: '{{data.customer.email}}',
productIds: '{{data.lineItems.map(item => item.productId)}}'
}
}
});
await reviewRequestTrigger.activate();
These five triggers are just the beginning. With an event-driven platform like Triggers.do, you can connect events from virtually any source—webhooks from Shopify, payments from Stripe, or custom events from your own backend—to powerful, automated workflows.
By translating business events into instant action, you move from putting out fires to building a resilient, intelligent, and highly efficient e-commerce machine.
Ready to automate at the speed of your business? Visit Triggers.do to start building your first workflow trigger today.
What is an event trigger?
An event trigger is a predefined condition that, when met, automatically initiates a workflow. It acts as the starting point for automation, reacting to events like a new user signing up, a payment being processed, or a support ticket being created.
What kind of event sources can I connect to Triggers.do?
You can connect virtually any event source, including webhooks from SaaS platforms (like Stripe or Shopify), messages from pub/sub systems (like Kafka or RabbitMQ), database changes, or custom events sent directly from your own applications via our API.
How do I filter which events start a workflow?
Triggers.do provides a powerful filtering engine. You can define specific conditions based on the event payload data, such as amount > 100 or status === 'completed', ensuring that workflows only run for the exact events you care about.
Can a single event trigger multiple workflows?
Yes. While a single trigger definition typically maps to one workflow, you can create multiple triggers that listen for the same event but have different filters and actions. This allows for sophisticated, branching logic right at the point of event ingestion.