In today's hyper-competitive market, customer experience (CX) isn't just a buzzword—it's the primary battlefield where businesses win or lose. Customers expect interactions to be instant, personalized, and proactive. The lag between a customer's action and a business's response is where satisfaction erodes. What if you could close that gap and act on customer moments, the instant they happen?
This is the power of real-time event automation. It’s a shift from a reactive "we'll get back to you" model to a proactive, event-driven approach that creates seamless and intelligent customer journeys. By listening for key events—a new purchase, a support ticket, a user login—you can trigger sophisticated workflows that deliver an exceptional experience, automatically.
At its heart, event-driven architecture is simple. It’s built on the principle of "When an event happens, trigger a specific action." But modern tools allow for far more than a single action. Think of it as "When this happens, orchestrate a whole symphony of intelligent responses."
This is where true business process automation comes to life. Consider these scenarios:
These aren't just one-off tasks; they are multi-step, coordinated responses that make the customer feel seen and valued. This is where simple automation tools can fall short, and a new paradigm of agentic workflows is needed.
Agentic workflows are more than just linear action sequences. They are powered by agents that can handle complex, multi-step processes, reason about data, and execute tasks across different systems. To unlock their full potential, you need an equally powerful way to initiate them.
Enter Triggers.do, an event-driven automation platform designed for this modern reality. We empower you to connect any webhook, system event, or schedule to our agentic workflow platform. The magic lies in defining these triggers as simple, declarative code, giving you unparalleled power and clarity.
For example, imagine you want to launch a special workflow for any Shopify order over $100. Instead of navigating complex UI builders, you simply define the trigger like this:
This simple snippet establishes a powerful rule: listen for all new Shopify orders, use a filter to check if the price is over $100, and if it is, launch the process-high-value-order workflow. This workflow could then handle everything from fraud-checking and inventory updates to personalized post-purchase communication.
Let's explore how this code-based approach revolutionizes common business processes.
A customer just subscribed to your premium plan via Stripe. This is a critical moment to reinforce the value of their decision.
One single event, powered by webhook integration, kicks off three parallel processes to create a stellar onboarding experience.
A user reports a critical bug on GitHub, creating an issue with the "critical-bug" label. Speed is everything.
This is business process automation at its best—minimizing manual intervention and dramatically accelerating resolution time.
While GUI-based tools are great for simple tasks, a code-based approach offers critical advantages for serious automation:
Every event in your digital ecosystem—every click, purchase, form submission, and API call—is an opportunity to engage your customer and improve their experience. By leveraging real-time workflow automation, you can seize these opportunities the moment they arise.
Triggers.do provides the missing link, connecting any event source to powerful agentic workflows with simple, maintainable, and scalable code-based definitions.
Ready to transform your customer experience? Explore Triggers.do and discover how event-driven automation can redefine your workflows.
import { trigger } from '@do-sdk/triggers';
// Define a trigger that starts a workflow when a new
// high-value order is received from Shopify.
await trigger.create({
name: 'High-Value Shopify Order',
event: 'shopify.order.created',
filter: 'body.total_price > 100.00',
workflow: 'process-high-value-order',
});