In modern business, a single event rarely has a single consequence. A new customer signs up, and a cascade of actions must follow: a welcome email, a CRM entry, a sales team notification, a new account provisioned in your backend. A high-priority support ticket is created, and you need to page an on-call engineer, post in a Slack channel, and update a status page simultaneously.
Handling this complexity manually is a recipe for inefficiency and error. Traditional automation might chain these actions into a single, monolithic script that's brittle and hard to maintain. But there's a more elegant, powerful, and resilient approach: triggering multiple, independent workflows from a single event.
This is the core principle of event-driven automation, and with Triggers.do, it's not just possible—it's simple to implement as code.
Think of a single business event, like a new order being created in your Shopify store, as a broadcast signal. In a traditional, linear workflow, you might have one process that listens for this signal and then sequentially tries to:
If step #2 fails, does the whole process halt? What if you only want to do step #4 for first-time customers? This is where the model breaks down.
The "fan-out" model, which is central to Triggers.do, flips this on its head. The shopify.order.created event is broadcast, and multiple, specialized "listeners" can react to it in parallel. Each listener is a trigger that starts its own dedicated, agentic workflow.
This approach decouples your business logic, making your automations more modular, scalable, and resilient. If the marketing workflow fails, fulfillment and high-value order processing are completely unaffected.
Let's see just how easy this is with Triggers.do. Imagine we want to implement the exact logic described above for a new Shopify order. We can define several triggers, all listening to the same shopify.order.created event, but each with its own unique purpose and conditions.
import { trigger } from '@do-sdk/triggers';
// Define the common event we'll be listening to.
const NEW_SHOPIFY_ORDER = 'shopify.order.created';
// --- Trigger 1: Process ALL orders for fulfillment ---
// This trigger has no filter, so it runs for every new order.
await trigger.create({
name: 'Standard Order Fulfillment',
event: NEW_SHOPIFY_ORDER,
workflow: 'process-order-fulfillment-workflow',
});
// --- Trigger 2: Handle HIGH-VALUE orders for special processing ---
// This trigger uses a filter to only run for orders over $250.
await trigger.create({
name: 'High-Value Order Alert',
event: NEW_SHOPIFY_ORDER,
filter: 'body.total_price > 250.00',
workflow: 'vip-order-processing-workflow',
});
// --- Trigger 3: Add new customers to a welcome sequence ---
// This filter checks a custom flag in the event payload.
await trigger.create({
name: 'New Customer Welcome Sequence',
event: NEW_SHOPIFY_ORDER,
filter: 'body.customer.orders_count == 1',
workflow: 'add-to-new-customer-email-workflow',
});
In this single, declarative file, we've orchestrated a complex business process. We have three distinct workflows that can run in parallel, triggered by one event from a single webhook integration, all managed as simple, version-controlled code.
Adopting this event-driven, multi-workflow strategy provides immediate and significant advantages for your business process automation.
Stop trying to force complex, branching logic into a single, linear process. Embrace the power of events. By using a single event trigger to launch multiple, targeted agentic workflows, you can build automation systems that are more powerful, flexible, and resilient.
Ready to turn a single webhook into a symphony of automated workflows? Explore Triggers.do and start defining your event-driven automations as simple, powerful code.